TYPES OF GOOGLE ADS
In the past few years-commerce has registered dramatic growth, making several businesses worldwide largely successful. Consumer preference for online websites and social media to fulfill shopping requirements amid COVID-19 restrictions further boosted e-commerce sales. As per a report, online sales’ share of total retail sales was over from 16 to 19 in 2020 globally.
Today every retail request is available in the digital world, and staying in tune with e-commerce trends is essential for businesses wanting to grow. Every alternate, billions of searches are performed on Google, and most search results pages include Google advertisements. Paid for by companies, Google Advertisements is an effective way of driving applicable, good traffic to your website exactly when people are searching for the types of products or services your business offers.
1. Responsive Search Advertisements (RSAs)
Expanded text advertisements are the most recent iteration of ‘standard text advertisements’, allowing room for over three headlines and two descriptions. In favour of RSAs, Google phased these out on June 30, 2022s which can tailor the ad copy to specific search queries. RSAs offer further options for headlines (15) and descriptions (4) to allow lesser reach and A/ B testing without creating separate advertisements. Google will try different combinations of your headlines and descriptions until it identifies the most effective combination, customizing copy to reach implicit customers at the right time.
2. Dynamic Search Advertisements (DSAs)
Dynamic search advertisements (DSAs) populate search advertisements automatically with content from your website. These advertisements run within search campaigns and are meant to be used with well-developed websites with clear content categories and a large inventory of products. DSAs use the content housed on your website to target your advertisements to users searching for analogous products or services. This saves you a lot of time in setup and ensures you’re using keywords you may else have missed. Still, the automation factor means you have little control over what exactly your ad will say.
3. Display Advertisements
The Google Display Network allows image ads to appear on websites that have partnered with Google to provide ad space, such as YouTube, Gmail, and Google Finance;
Google will choose to show them on websites your target audience visits frequently. Also known as display advertisements, image advertisements can be stationary or animated graphics and are recommended for brand awareness campaigns.
4. App Promotion Advertisements
App promotion advertisements do precisely what they sound like promote an app. These advertisements are run on the Google Search and Display Networks, including Google Play, YouTube and Google Discover. App campaigns can concentrate on promoting app installs, app engagement, or app pre-registrations. Still, you can run an Apple Search Advertisements campaign, if you want to promote your ad within the Apple App Store.
5. Video Advertisements
With a variety of video ad types, you can reach clients on Google Partner locations and platforms (like YouTube) and provide them with a more engaging experience. It is advised to use video advertising as an elegant, cost-effective ad format for higher goals for companies with the budget to invest in video assets. Fun facts: People view over a billion hours of video content on YouTube every year. According to a study by Google/ Talk Shoppe, 70 of people bought from a brand after seeing their ad on YouTube.
6. Shopping Advertisements
Shopping Advertisements show particulars for sale with a product image, title, price and a link to the online store. All this information is pulled from your Google Merchant Centre account through the product data feed you provide. Your product shopping ad campaign will show at the top of or along the right side of the search engine results page (SERP); shopping advertisements can appear on the Google Search Network and Google Images. You’ll need a shopping cart on your website (e.g., through Shopify, Big Commerce or the Like) to run shopping advertisements. Brilliant Shopping campaigns are a subset of ads with further automated bidding and targeting.
7. Original Search Advertisements
This ad format is ideal for advertisers who drive store visits or calls to specific business locations. Google will automatically generate an ad based on assets that you give (e.g., text, images and videos). Advertisements can appear on the Google Search Network, Google Maps, YouTube and the Google Display Network.
In 2022, Google is upgrading original campaigns to Performance Max. Original campaigns rely on Google’s automation to optimize targeting. With only one campaign and product feed, you can effectively increase online sales and in-store traffic with this sort of promotion. All of Google’s networks, including the Google Search Network, YouTube, and Maps, are open to having advertisements show up on them.
8. Call-Only Advertisements
Call-only advertisements run on mobile devices and allow you to promote phone calls. These can be programmed to run exclusively during business hours or nonstop. When a user clicks the ad, the ad calls you directly from the SERP. These ad types still offer headlines and descriptions and will resemble regular text advertisements. But these ad types are different from call extensions in that they run as their advertisements, prompting a user to call your business directly, whereas text advertisements send the user to a landing page.
9. Original Service Advertisements
This ad type lets you pay only for leads you receive from the ad. It’s stylish for original businesses with a specific service area (e.g., plumbers, attorneys, tax services, etc.). These advertisements show at the top of the search results page with a “Google Screened” or “Google Guaranteed” icon. To run this type of ad, your business must undergo a screening and verification process involving a background check. Why Search Engine Results Display Google Ads The focus of Google advertisements is on keywords, which are the terms that customers are most likely to use to find their goods. Advertisers generate an ad with a specific offer and select a list of relevant keywords to target when they launch a Google Advertisements search campaign. When a user performs a Google search (also known as a query), Google looks to see whether any advertisers are placing bids on relevant keywords. If there are any adverts, they will show up on that SERP, though.