WHAT IS A/B TESTING IN MARKETING A/ B testing definition: A/ B testing is also called split testing or bucket testing, compares the performance of two versions of content to see which one appeals Additionally to visitors’ viewers. It compares two versions—the control (A) and the variation (B)—in order to determine which is the most […]
TYPES OF GOOGLE ADS In the past few years-commerce has registered dramatic growth, making several businesses worldwide largely successful. Consumer preference for online websites and social media to fulfill shopping requirements amid COVID-19 restrictions further boosted e-commerce sales. As per a report, online sales’ share of total retail sales was over from 16 to 19 […]
WHAT ARE GOOGLE ALGORITHMS AND IT’S TYPES Google uses sophisticated algorithms to extract data from its search index and deliver it in response to a user’s query. In Google’s index, billions of pieces of information are sorted through by algorithms that search for keywords and phrases that correspond with the search term. Google employs hundreds […]
TYPES OF ONLINE ADVERTISING Marketers and advertisers increasingly use online advertisements to market their brands to existing and new customers. Online advertisements allow brands to promote their businesses to global consumers, compared to the original demographics of traditional advertisements. Understanding online advertising can help you implement it in your marketing strategy. This article explains what […]
WHAT ARE BIDDING STRATEGIES IN GOOGLE ADS Google Advertisements offers several bid strategies tailored to different campaigns depending on which networks your campaign is targeting. Whether you want to concentrate on getting clicks, impressions, conversions, or views, you can determine which strategy is stylish for you. Automated bidding is a Google Advertisements bid strategy designed […]
BENEFITS OF GOOGLE ADVERTISEMENTS FOR YOUR BUSINESS Businesses that want to reach a broader followership know that ranking high on Google’s search engine results is vital. However, getting the top spot is tough, particularly when the market is saturated with challengers. That’s where Google Advertisements comes in. What is Google Advertisements? Google Advertisements is an […]
WHY YOU NEED DIGITAL MARKETING FOR E-COMMERCE BUSINESS Currently, digital marketing has entered into every field. The primary reason behind this phenomenon is that business processes are evolving veritably quickly and there are a lot of trial and changes done in the industry. We’re getting diverted by one or the other forthcoming trends. Coming to […]
DIFFERENCE BETWEEN TRADITIONAL MARKETING AND DIGITAL MARKETING What is Traditional Marketing? The term “traditional marketing” refers to marketing strategies that don’t need the Internet. These are the decades-old styles that are, for the most part, becoming less popular. Nevertheless, they do have certain advantages. Common traditional market styles include Directly posted cards, tickets, and instructional […]
HOW SEO AND SEM WORK TOGETHER What’s SEO and How Does it Work? SEO is a crucial part of your digital marketing strategy and some knowledge is essential no matter what area of digital marketing you specialize in. Net request Share claims that as of 2017 Google seized further than 79 of search business encyclopaedically, […]
ROLE OF SEO IN DIGITAL MARKETING Search engine optimization in Digital marketing is the process of improving a website’s ranking on search engine results pages (SERPs). This can help you reach more potential customers and support your digital marketing efforts in general. Although Search Engine Optimization (SEO) is an essential component of a company’s digital […]