WHY YOU NEED DIGITAL MARKETING FOR E-COMMERCE BUSINESS
Currently, digital marketing has entered into every field. The primary reason behind this phenomenon is that business processes are evolving veritably quickly and there are a lot of trial and changes done in the industry. We’re getting diverted by one or the other forthcoming trends. Coming to consumers, we ca n’t pretend about them as their behaviour is changing by every minute. Digital marketing as a mechanism can easily adapt to these changes.
What’s trending today might not be the trend coming month. All of this is creating a lot of challenges for the different businesses. So, now the point is, how to keep up with everything? E-commerce? It’s your birthday coming up but no time to go to a shopping mall, and you know you need to shop a lot – from a dress to a pair of shoes, accessories and bags.. It’s a saviour again when guests are coming home for dinner but you’re out of groceries, you order and you get it on time. These are a many day- to- day examples and in fact, this has come a part of our lives. We got so used to these sites, for a dress, we order from Flipkart, Myntra, Ajio, Jabong or any other site, for groceries- Reliance Smart orGrofers.com and Zomato, Swiggy or Food Panda for food.
E-commerce refers to a business model where purchasing and selling are conducted entirely online. Since digital marketing is the only tool available to support the expansion of e-commerce businesses, it becomes necessary. The internet and cellphones are growing quickly, providing easy access to a wide range of products for sale and purchase.
Why Does an E-Commerce Company Need Digital Marketing?
Using Digital Marketing creates huge revenue as it helps to acquire customers and brand value. Customers are no more dependent just on content or a word- of- mouth before buying a product; they make sure to read the reviews about a product on all the platforms on which the product is listed. According to the recent analysis, 37 million social media visits led to 529,000 orders approx. Among other things, Facebook contributes to increasing website traffic, which results in sales that make up, on average, 85% of all orders. It has become very important to grab customers attention as they get distracted really easily, this is where Digital Marketing comes into the picture and help E-commerce businesses to go through similar challenges. Digital Marketing focuses on incorporating its applicable marketing channels to make it easier for E-commerce businesses, find out many of the most important Digital marketing channels below.
Search Engine Optimization
Search Engine Optimization (SEO) for your e-commerce website, Search Engine Optimization (SEO) is like a blessing in disguise. It’s the practice of increasing the quantity and quality of traffic to your website through organic search engine results.
Search Engine Marketing (SEM)
Search Engine Marketing (SEM) is concentrated on improving the website’s visibility in order to increase organic search engine ranking. It’s a perfect channel which provides short- term results really quickly. Search engine marketing (SEM) uses paid ad campaigns based on keywords to reach out to users laboriously searching for your website.
The most well- known and effective platform of SEM is Google Ad Words, it’s the paid hunt channel where E-commerce businesses should surely focus on. Then a case study of Trivago, how they used Google Ad Words to be listed at the top of applicable search results. According to Google, their Dynamic Search Ads feature also “automatically generated longer, more applicable ad headlines for the company’s ads grounded on a person’s specific search.” This resulted in a 140 advanced click- through rate, with better conversions in new markets, and lesser ad ROI in the requests.
Email Marketing
Email marketing isn’t dead yet, it’s still the most effective channel of Digital Marketing for retailers delivering factual ROI. Emails play an important role in providing a better client shopping experience. Once you order or pay for your product on the E-commerce website, incontinently you get the confirmation email and also a digital invoice. Consumers may email inquiries regarding goods, your experience, or serve as a reminder to consumers about their abandoned shopping cart. or requests for general corporate information. Customised emails foster a strong customer-business relationship. Let us use Amazon as an example. They started with personalizing their email campaigns as per customers ’ preferences. They started with segmenting customers for dispatch marketing campaign, which made it simple for them to get particular and valve into customer’s interest which helped in enhancing the profitability index. Amazon’s process worked by having a strategic email campaign which began with sending out the welcome email with an engaging subject line, link, the brand story, any special offer and also sent out social media invitations.
They indeed sent out the invite people to browse the store. Amazon started sending out the product suggestions based on the former purchases and browsing history. Following the product purchase, they began sending out emails expressing gratitude.. It was the database of the customers which helped Amazon to enhance the personalization of the message and making it so effective. They designed a specific design for each customer to ensure they were getting the stylish ROI.
Social Media Marketing (SMM)
Social media has become ubiquitous in today’s society, with very few people not using it regularly. Regularly posting on Facebook or Instagram has become second nature. It has become easier for brands to reach out guests through social media. As social networks are getting stronger it has become for Digital market professionals to include paid social media as part of their strategy to reach out further customers. The first element of their approach is their service which are;
- They’ve a Twitter account dedicated to Service Issues
- To uncover service opportunities
- Initiate response
- Augment praise
- Strengthen Service reputation coming to their alternate element of the approach, which is their culture.
- The firm employs 400 people, all of whom have Twitter accounts.
- Who they hire is collaborative with this culture of service
- Utmost of their social media initiatives are about exposing the people who through their actions strengthen the company’s competitive advantage.
Conclusion
An e-commerce platform cannot develop naturally on its own in a short amount of time. Experts in digital marketing might make it happen by drawing in as much attention as possible from your target markets and assisting your company in turning those impressions into purchases. Remember that there will be other digital marketing channels in the future, so you should familiarise yourself with the ones listed below and begin using the new ones as well.